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Google will no longer index your content by default
Today, I came across one of the most consequential stories, with grave implications on the Internet.
Google is no longer trying to index the entire web. In fact, it’s become extremely selective, refusing to index most content. This isn’t about content creators failing to meet some arbitrary standard of quality. Rather, it’s a fundamental change in how Google approaches its role as a search engine.
From my experience, Google now seems to operate on a “default to not index” basis. It only includes content in its index when it perceives a genuine need.
Right now, there is no official announcement from Google about this. This is based on anecdotal evidence. But assuming that this is true, Google is abandoning its original mission of organising the world’s information to make it accessible. It is doing the opposite: organising some of the world’s information and making the rest obscure.
There is a part of me that feels sceptical. Maybe that blogger made a mistake? Maybe what he observed is just a temporary change on Google’s part? Maybe it is just pure speculation on the blogger’s part.
On the other hand, one of my friends reported that his website’s search rankings suddenly disappeared. Perhaps there is some truth to that blogger’s story?
But if this anecdotal evidence is an indication of such a fundamental shift, think of the downstream impacts:
- SEO industry will be dead.
- An entire branching of digital marketing, content marketing, will be gone.
- Content creators will be jobless.
Also, think of the implications for the online advertising industry. If there is no point in creating content for free, then what is the point of putting online advertisements on your website?
Until we have an official announcement from Google, this is currently a speculation. We shall wait and see.
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