Strategy Archives - Stratigus

All Big Tech web-hosting platforms have Terms of Service (TOS). How they enforce their TOS can present an unacceptable risk to business owners.

In a few months, Google will kill 3rd-party cookies, which is the staple of advertising technology. Are you ready?

If you make LinkedIn your main content platform, you will be throwing away your potential as a thought leader.

If your business uses its social media page as its ‘website’, it is a serf under the social media lords. Why is it bad for your business?

This advice is very counterintuitive. It goes against the grain of conventional wisdom that we have learnt since we were children.

You will know you have reached the holy grail of marketing when you can just tell your prospective customers/clients to “google” your name/brand.

Although they are incredibly simple, I can tell you that most of your competitors will not be using them unless they are reading this article too.

In 1996, Robert Kiyosaki was preparing his Cashflow game for final production, when he encountered a very serious business problem.

It’s a bad ‘social media strategy’.

How do you feel about the idea of becoming an authority without the title and formal qualifications?