Google is going to ONLY index UNIQUE ideas?

In my previous article, I wrote about a story about Google not going to index most websites. After I published that article, a brainwave just hit me. So, I now have to write yet another article.

Again, I refer to the original blogger (Vincent Schmalbach) that I quoted in my previous article:

Google is no longer trying to index the entire web. In fact, it’s become extremely selective, refusing to index most content. This isn’t about content creators failing to meet some arbitrary standard of quality. Rather, it’s a fundamental change in how Google approaches its role as a search engine.

I think Vincent Schmalbach is only half right in his conclusion.

This is the part that I think is right:

Google is no longer trying to index the entire web. In fact, it’s become extremely selective, refusing to index most content.

This is the part that I think is wrong:

Rather, it’s a fundamental change in how Google approaches its role as a search engine.

I speculate that this is what Google is doing: Google is only indexing unique content. It will be refusing to index non-unique content.

Google has always been penalising duplicated content on the web. For example, if you copy and paste this article onto your blog, Google will penalise your blog.

But now, with the advent of AI, Google is extending this idea even further. If 10 blog articles talk about the same idea, Google is going to index one of them. I guess that the article that mentions that article first will be rewarded by being indexed. The rest will be ignored.

If Google is shifting towards only indexing unique content and ignoring the rest, it solves one of my pet peeves about using search engines. Very often, whenever I do research using Google’s search engine, I find a bunch of websites talking about the same idea. They may not be copying content from one another outright, but many of them will be expressing the same idea in different ways. This is very annoying. I have to waste my time going through all these websites to find that I am learning nothing new. What if Google shows me only one website that expresses one idea uniquely and discards the rest? That will be a great time saver!

In the past, without AI, it is not easy for Google to figure out whether different websites are expressing the same idea differently. But today, with the advent of AI using Large Language Models (LLM), this is a feasible task.

How does this idea apply to this article?

If Google is going to index unique ideas and ignore the rest, then my previous article is going to be ignored by Google because it simply regurgitates the same idea that was originally expressed in Vincent Schmalbach’s article.

But this article is different. It is an expression of a unique idea. If I am right, then it will be indexed by Google.

What does it mean for you?

If I am right, then this raises the bar for content creators. It is simply not enough for you to create content. You have to create content with unique ideas.

This means this article of mine is even more pertinent: Be the best is bad advice today- Be the FIRST instead! You can no longer create the best content and thrive in Google’s new environment. You need to be the first to create content with a unique idea. This is a much higher bar to attain.